The Fourth Wall

The Fourth Wall

Where art meets its audience: A newsletter that spotlights the strategies connecting creative work with its people.

Theaterchella 2025 😎

Theaterchella 2025 😎

Let's talk about ritual, world-building, and a string section in the desert.

Matt Rodin
Inside Theater's Three-Ring Circus 🎪

Inside Theater's Three-Ring Circus 🎪

A new framework for fixing creative disconnect

Matt Rodin
TARIFFS! The Musical?

TARIFFS! The Musical?

The hidden costs of creating (and all that jazz)

Matt Rodin
Mona Lisa Marketing 🎨

Mona Lisa Marketing 🎨

Stop playing it safe, silly goose🪿

Matt Rodin
I Have Some Questions 🤔

I Have Some Questions 🤔

This one's a little different...

Matt Rodin
It's Time to Talk About AI 🤖

It's Time to Talk About AI 🤖

How AI is changing the creative process (from someone who makes things)

Matt Rodin
You Should Probably Make a Meme 🫠

You Should Probably Make a Meme 🫠

Why meme logic might be your best marketing move.

Matt Rodin
The WICKED Problem 💅🏼

The WICKED Problem 💅🏼

What happens when a show transcends 'hit musical'

Matt Rodin
February Favs 🏆

February Favs 🏆

The shows (and creators) that stopped my scroll this month

Matt Rodin
The Kennedy Center Crisis 🚨

The Kennedy Center Crisis 🚨

What Trump's takeover means for America's cultural centerpiece

Matt Rodin
Channel Changers 📺

Channel Changers 📺

Big shifts in where, why, and how the world is watching 👀

Matt Rodin
Clicks vs Claps 👏🏼

Clicks vs Claps 👏🏼

What this week said about the future of entertainment

Matt Rodin
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