The Fourth Wall

Fresh creative strategies and showbusiness insights—every Friday

Latest Posts

Awards SeasonAwards Season
What The Tonys Mean to Us

What The Tonys Mean to Us

A look at how Broadway’s biggest night lands differently, depending on where you’re standing.

Matt Rodin
What's the Story?What's the Story?
Broadway is Done with Patti Lupone

Broadway is Done with Patti Lupone

A painful moment, a bigger pattern, and a few questions we need to ask.

Matt Rodin
The Gen Z-ification of Theater

The Gen Z-ification of Theater

What three different plays from this season can teach us about how to bring in younger audiences

Matt Rodin
Awards SeasonAwards Season
What The Tonys Mean to Us

What The Tonys Mean to Us

A look at how Broadway’s biggest night lands differently, depending on where you’re standing.

Matt Rodin
What's the Story?What's the Story?
Broadway is Done with Patti Lupone

Broadway is Done with Patti Lupone

A painful moment, a bigger pattern, and a few questions we need to ask.

Matt Rodin
The Gen Z-ification of Theater

The Gen Z-ification of Theater

What three different plays from this season can teach us about how to bring in younger audiences

Matt Rodin
What's the Story?What's the Story?
The Politics of Performance 🇫🇷

The Politics of Performance 🇫🇷

Inside the Les Mis boycott and what it reveals about the relationship between theater and politics today

Matt Rodin
What's the Story?What's the Story?
The Dolly Pardon Casting Conundrum 💜

The Dolly Pardon Casting Conundrum 💜

How a public audition turned into a strategic marketing masterclass that sparked internet outrage

Matt Rodin
Awards SeasonAwards Season
Do Awards Actually Matter? 🏆

Do Awards Actually Matter? 🏆

Some thoughts on success, recognition, and the myth of “making it”

Matt Rodin
Theaterchella 2025 😎

Theaterchella 2025 😎

Let's talk about ritual, world-building, and a string section in the desert.

Matt Rodin
Inside Theater's Three-Ring Circus 🎪

Inside Theater's Three-Ring Circus 🎪

A new framework for fixing creative disconnect

Matt Rodin
TARIFFS! The Musical?

TARIFFS! The Musical?

The hidden costs of creating (and all that jazz)

Matt Rodin
Mona Lisa Marketing 🎨

Mona Lisa Marketing 🎨

Stop playing it safe, silly goose🪿

Matt Rodin
I Have Some Questions 🤔

I Have Some Questions 🤔

This one's a little different...

Matt Rodin
It's Time to Talk About AI 🤖

It's Time to Talk About AI 🤖

How AI is changing the creative process (from someone who makes things)

Matt Rodin