Dolly Parton My Take đ
What happens when casting becomes content

Happy Friday đđź A few months back, the producers of the new Dolly Parton musical did something wild (and, letâs be honest, pretty smart): they opened up casting to the internet. Anyone could submit to play Dolly herself. Thousands of hopefuls didâsinging their hearts out, posting their tapes online.
Then this week, the Dollys were announced: three well-known (and incredibly talented) musical theater performers. No unknown breakout. No TikTok discovery. The internetâpredictablyâgot mad.
Was it a bait-and-switch? A marketing stunt? A lie?
Not exactly.
But it was a collision of two different worlds: the emotionally fragile ecosystem of casting, and the strategic precision of modern marketing. And when those collide in public, it can get messy.
Letâs talk about it.
đĽ Casting as Content
Letâs be clear: this was never just about finding the next Dolly.
It was a casting call and a campaignâa buzzy, boots-and-blonde-wigged media moment designed to light up the algorithm.
And it worked. The wigs were wigging. The girls were giving.
But when you ask the internet to audition, you're not just inviting talentâyouâre inviting hope. And hope is noisy. Hope is public. Hope comes with comments.
That doesnât mean the producers did anything wrong. But it does mean the rules of engagement are different now. Because in a content-driven casting model, your audience isnât just the casting teamâitâs everyone.
And when the audition itself becomes part of the larger narrativeâwhen submissions are posted, liked, and sharedâthe emotional stakes shift.
Itâs no longer just about who books the role. Itâs about how the story ends.
đ Showbiz Was Never âFairâ
Hereâs the hard truth: what happened here wasnât unusual. It just happened in public.
In theater, disappointment is baked into the process. Most auditions go nowhere. Some callbacks feel electric and still lead to nothing. Sometimes youâre perfectâand theyâre just looking for someone taller.
Thatâs not scandal. Thatâs the job.
Personally, my ânoâ to âyesâ ratio is probably 15 or 20 to 1. And Iâm one of the lucky ones. Iâve booked work. Iâve been on tour. Iâve performed in New York. And still, most of the time, itâs a pass.
Actors know this. Weâve trained ourselves to know this. We joke about it. We build rituals around it. We try not to take it personally even though itâs hard not to.
Thatâs the nature of auditioning. Itâs unpredictable and often opaque. It runs on relationships, timing, type, gut instinct, and things weâll never know. Itâs emotional roulette. And still...we do it. Because thatâs the game. Thatâs the job. Thatâs the deal we made with the dream. So when I say âshow business was never fair,â I donât mean that bitterly. I mean it as a kind of weird, weary affirmation.
Sometimes the longshot gets it. Sometimes the offer was already out before the breakdown hit Playbill. Sometimes both things are true.
Whatâs different now is not the outcomeâitâs the audience. The process used to happen behind closed doors. Now it happens on social.
And when the curtain pulls back and people see a familiar face center stage, the letdown feels less like reality and more like betrayalâeven if nothing unethical happened.
So when I saw people reacting to the Dolly casting news with shock, I got it. But I also thought: this is how itâs always worked. And I donât say that to diminish the disappointment. I say it to contextualize it.
The process didnât change. But the perception did.
đ§ The Science of Auditioning
Auditioning is one of the weirdest, most vulnerable things a person can do.
You walk into a roomâor film yourself in oneâknowing that the âgoalâ is to be chosen. Not just evaluated. Not just seen. Chosen. And even if you try to shake it off, even if youâre chill and seasoned and have âdone the work,â your nervous system doesnât care. Your body knows whatâs at stake.
That feeling? Thatâs not just performance anxiety. Itâs cognitive risk. Itâs your brain experiencing the uncertainty of being judged while craving connection and approval.
Now take that already-fraught experience and make it public.
Open calls on social media donât just say âshow us what youâve got.â They say: âShow us in front of everyone.â And when you add visibility to vulnerability, you donât just raise the stakesâyou blur the boundaries.
Fun fact: unmet expectations light up the same part of the brain as physical pain. When we believe weâre being offered somethingâeven a chanceâand that offer dissolves, it doesnât just disappoint us. It disorients us.
Because expectations are more than hopes. Theyâre pre-scripted futures. Quiet contracts we draft in our heads and hand to other people without realizing it.
So when itâs a ânoâ, it feels like somethingâs been brokenâeven if nothing was promised.
Thatâs whatâs happening here. And thatâs the emotional math of the actor:
Work + Hope á Control = Heartbreak (sometimes)
Now add exposureâmake the whole thing public:
(Work + Hope) à Exposure á Control = Heartbreak (amplified)
đ¤ˇââď¸ The No-Solution Solution
So⌠what now?
Honestly? I donât know. Iâm not sure thereâs a clean takeaway or a five-step fix.
I donât think the producers did anything wrong.
I donât think the people who feel disappointed are being irrational.
I donât think open calls are bad.
I donât think marketing is evil.
I think weâre just all a little tangled up in a system thatâs evolving faster than anyone can track.
Weâre watching casting, marketing, and community-building collapse into the same momentâon platforms designed for visibility, but not always for clarity.
And in that blur, people get hurt. Expectations get misunderstood.
Not because of bad intentionsâbecause of missing context.
I can hold that open calls are exciting and that they can be misleading.
That show business is magical and opaque.
That disappointment is inevitable and it still sucks every time.
That a moment can be sincere and strategic.
Zooming out doesnât erase the complexity. But it helps us hold it better. And the more perspective we bring in, the more empathy weâre able to offerâto ourselves, and to each other.
And I think that matters. A lot.
âđź One last thingâŚ
All The Worldâs A Stage closes this weekend.
Iâm so proud of what we made. But Iâm even prouder of how we made it: with care, with trust, and with a lot of heart.
Over the past 7 weeks of performances, Iâve had the chance to hear stories from people who were deeply moved by the pieceâpeople who saw themselves in it, who felt seen by it. And as someone whoâs been shaped by theater like thatâwhoâs been cracked open by a song, or a line, or a storyâitâs hard to put into words what it means to know I got to be part of something that did that for someone else.
That feeling is priceless.
And itâs part of what makes theater so magical. Itâs fleeting. Ephemeral. You build something together, you share it, and thenâŚit disappears.
So thereâs joy in that. And also, a very specific kind of sadness. The kind that feels like the end of the high school musicalâin the best way. That ache in your chest that tells you something mattered. That youâll carry it with you, even after the lights go out.
And now, somehow, itâs time to begin again.
On Monday, I start rehearsals for BEAU, a new Off-Broadway musical that Iâve been working on for seven years. Seven. Years.
This show has been a constant in my life through so many chapters. Iâve seen it through readings, rewrites, heartbreak, reinventionâhonestly, pick an emotion, and BEAU has held it.
And now weâre here. Itâs happening.
It feels surreal and thrilling and, yes, a little overwhelming. But it also feels like the next step in what I love most: learning, growing, collaborating, and building something from scratch.
Weâre about to dive into rehearsals, tech, previewsâall the glorious chaos of birthing a new musical. Of course, Iâll keep sharing what I learn along the way. Not just the wins, but the weirdness. The middle. The moments in progress.
And speaking of progress, this is also the 20th issue of The Fourth Wall(!!!), and I just want to say: thank you.
Thank you for reading. Thank you for sharing. Thank you for making this part of your week. Itâs still early days, and Iâm still figuring it out, but hearing from folks whoâve made this newsletter part of their Fridays means more to me than you probably realize.
If thereâs something you want to see covered, a conversation you think needs a spotlight, or even just a weird corner of the industry youâre curious aboutâsend it my way. Iâm always listening.
Weâre building something I really believe in. Iâm so glad youâre a part of it.
See you next week âĽď¸
